As you jump through the hoops of building your product, be sure you’re seizing every chance to reduce customer frustration and maintain positive user sentiment. A great way to do that is to design and ship a status page that communicates service interruptions or outages concisely and clearly.
In this Instatus article, we’ve compiled a list of 16 status page examples for you to draw inspiration from and best practices for creating yours.
Our users love Instatus because our tools allow them to put together status pages in record time. Our platform’s ease of use and implementation is reflected in the sheer number of businesses we’ve empowered across various industries, from SaaS platforms to IT firms, agencies, and educational institutions.
With Instatus, you can enjoy benefits like improved customer communication during system outages or glitches and a professional, customizable, and affordable status page solution. We’re committed to doing the same for your business.
A status page is a one-page site for sharing scheduled maintenance and incident updates with customers or users. It is like a live bulletin board where companies like yours communicate unexpected or planned system glitches and outages plus what’s being done to fix the issue.
Say you operate a cloud-based project management software used by thousands of businesses globally. One day, your system experiences a sudden outage due to a server issue, making it inaccessible to all users. This disruption could impact the productivity and profitability of multiple teams who rely on your software. It won’t bode well for your team.
But, with a status page, you can effectively manage expectations and reduce stress. So even when things go wrong, users know what’s happening and have an idea of when to expect normalcy.
Status pages can be any of the following:
Status pages can’t guarantee that your customers don’t get frustrated. That said, clearly showing what’s wrong with your service and how you’re fixing it will maintain and improve your user sentiment. Hence, status pages are worth setting up.
A status page lets users self-serve and view information about system issues without needing to contact customer support. It reduces the burden on your support staff, freeing them up to focus on resolving other critical issues like security breaches, data loss, or complex technical queries.
Publishing a status page promotes transparency by providing real-time updates on incidents, system status, and maintenance activities. These updates inform users of any issues impacting your service and show them that you’re willing to be held accountable, ultimately building brand trust and confidence.
When you share information about ongoing outages or downtimes and expected resolution times, you’re proactively managing user expectations. This proactiveness ensures that users are less likely to be surprised by service disruptions as they have clear visibility into the situation. Moreover, it demonstrates professionalism and commitment to delivering a quality service.
Here’s a selection of 16 top status page examples from our client gallery. We outlined two examples each across eight different categories to reflect the unique ways that our customers have used Instatus to connect with their users.
What Deno does: Deno is a platform designed to more productively run JavaScript, TypeScript, and WebAssembly. Deno is powered by the V8 JavaScript engine and built with the Rust programming language. It boasts built-in TypeScript support and a robust security model that mandates explicit permissions for file, network, and environment access.
Features of Deno’s status page
What Adalo does: Adalo is a no-code mobile app development platform for entrepreneurs, small businesses, and creators. It features a drag-and-drop interface for designing, building, and deploying fully functional mobile applications.
Adalo makes the app development process accessible to individuals with little or no programming experience. The platform offers built-in components for user authentication, data management, and custom logic.
Features of Adalo’s status page
What Graphite does: Graphite is a monitoring and graphing tool that helps simplify code review workflows and improve communication between teams. Graphite users can collect and visualize metrics from many sources to better track performance. Its features include real-time commenting, discussion, and valuable analytics to improve team communication and identify bottlenecks.
Features of Graphite’s status page
What Podium does: Podium is an AI-powered lead conversion platform for businesses. It enables businesses to easily communicate with customers by offering tools to interact via messaging, manage reviews, and gather feedback from a single platform. It integrates with existing systems and supports multiple communication channels like SMS, email, and web chat, allowing real-time lead engagement and higher conversion rates.
Features of Podium’s status page
What Wistia does: Wistia is a video marketing platform that helps businesses create, manage, and optimize video content. Its user-friendly interface, detailed performance metrics, and impressive customization options help companies leverage video content to attract, engage, and convert audiences. Wistia offers tools for video hosting, analytics, and customization, allowing users to embed videos on their websites with enhanced branding and interactive features.
Features of Wistia’s status page
What Modern Treasury does: Modern Treasury is payment operations software that simplifies and automates financial transactions for businesses. Features include real-time transaction tracking, automated reconciliation, and robust API integrations, among others. The software helps organizations handle payment processes efficiently by reducing manual errors and improving operational efficiency.
Features of Modern Treasury’s status page
What Todoist does: Todoist is a versatile task management tool that helps individuals and teams stay organized and productive. With its intuitive interface, Todoist users can create and manage tasks, set due dates and priorities, and organize projects into categories with labels and filters for easy navigation. The app supports collaboration, integrates with various platforms and tools like Slack and Google Drive, and features productivity tracking with Karma points.
Features of Todoist’s status page
What Mastodon does: Mastodon is a decentralized social media platform that offers an alternative to traditional, centralized social networks. Built on open-source principles, Mastodon operates through a federated network of interconnected servers, or "instances," which are governed by its own set of rules and policies.
Users can join different instances based on their interests and interact with others across the network. The platform emphasizes user control, privacy, and community-driven moderation, creating a diverse and inclusive online environment.
Features of Mastodon’s status page
What K3 Imagine does: The K3 Imagine platform lets you integrate different apps to create a custom omnichannel buying experience, tailor-made to your specific requirements. It caters to e-commerce and retail businesses looking to connect with customers across multiple touchpoints.
Features of K3 Imagine’s status page
What Shockbyte does: Shockbyte is a Minecraft server hosting platform. It offers Minecraft players key features like BungeeCord support, full FTP access, task scheduling, and more.
Features of Shockbyte’s status page
What Everhype Systems does: Everhype Systems customizes digital solutions that improve business processes, lower expenses, and boost productivity. The brand creates bespoke platforms that are tailored specifically to each client’s requirements, ultimately enhancing their customer experience.
Features of Everhype Systems’ status page
What SmartPass does: SmartPass is a solution designed to streamline student movement within schools, reducing stress and improving outcomes. Trusted by over 2,000 schools, SmartPass helps manage hallway traffic efficiently, ensuring students maximize their instructional time.
Features of SmartPass’ status page
What Padlet does: Padlet is a digital collaboration tool where users create virtual boards for real-time content sharing and organization. It was designed with educators, students, professionals, and creative teams in mind. It offers a user-friendly interface with various privacy settings. Padlet enables users to work together synchronously or asynchronously from anywhere in the world.
Features of Padlet’s status page
What Juice does: Juice is a top-rated marketing agency in New York City. In their work, they help businesses grow by analyzing current performance, creating action plans, and continuously optimizing funnels for the best results.
Features of Juice’s status page
We’ve seen hundreds of status pages around the internet. Some of them are good, most of them are bad. Here are some best practices that you should follow when implementing your own status pages:
Opting for a dedicated status page provider can be significantly more cost-effective and less time-consuming than building a status page from scratch or customizing an open-source solution.
Oftentimes, these providers offer pre-designed templates and tools that allow you to set up a professional-looking status page quickly. This approach not only saves development time but also ensures you benefit from continuous updates and support from the provider.
When selecting software, consider criteria like ease of use, customization options, reliability, and the ability to integrate with your existing tools.
The primary goal of a status page is to communicate the current state of your services clearly and promptly. A minimalistic design helps avoid unnecessary distractions and makes the information more accessible to users during critical times.
To make it perfect, customize the design to reflect your brand’s visual identity (like logos, brand colors, etc.), You should maintain consistency across all your communication platforms. Keep any additional elements subdued to ensure that the focus remains on the status updates.
You want your customers to be self-sufficient.
By placing a visible link to your status page on frequently visited sections of your website, such as the support or contact page, you empower customers to check the status of your services independently before reaching out for help.
Deploy this strategy to reduce the volume of support tickets during an outage, thus freeing up your support team to handle more complex queries. Ensure that the link is easily noticeable and accessible to encourage users to use the status page as a first step in troubleshooting.
Transparency is key in maintaining trust during incidents. Provide real-time, accurate updates about any issues affecting your services, including what the problem is, the steps being taken to resolve it, and an estimated time for resolution.
Make sure the information is updated as the situation changes so that users feel continuously informed about the progress being made to restore normal service.
Clarity and brevity should be the goal for your status page’s content. Information should be straightforward and to the point, avoiding overly technical language or excessive detail that might overwhelm or confuse users.
Whether your users are technical or not, they should be able to quickly understand the status of your services at a glance. Use bullet points or structured formats to make the information easy to skim.
Regular updates are crucial, even during periods of normal operation. Regularly posting updates reassures users that your service is being monitored. This practice not only builds trust but also demonstrates your commitment to service quality and reliability.
Providing a historical view of your service’s uptime not only adds to the transparency of your status page but also allows users to evaluate the reliability of your service.
Make sure your history covers a substantial period, such as several weeks or months, to give a comprehensive view of your service stability. As you can tell with a lot of these tips, a commitment to transparency builds trust. Of course, trust builds a loyal user base, and that pays dividends over time.
Leveraging multiple communication channels to distribute status updates ensures that users receive critical information through their preferred methods, increasing the reach and effectiveness of your messages.
Encourage customers to subscribe to updates via email, follow your company on social media for live updates, receive push notifications, or view in-app announcements. Giving access to updates through multiple channels helps ensure users stay informed, even those who may not regularly visit your status page.
Your status page should be dynamic and evolve in response to the changing needs and feedback from your users. Regular testing and updates help ensure that your page remains relevant, useful, and user-friendly.
Collect and analyze feedback from both users and internal stakeholders to identify any issues or areas for improvement. Implement changes based on this feedback to enhance the user experience and ensure the page effectively communicates the most relevant and critical information.
Integration with monitoring software can automate many aspects of your status page, making it more responsive and reducing manual overhead. For example, tools like Checkly or Datadog will automatically detect and report incidents, which can then be communicated through your status page and other linked communication channels like Twitter or Discord.
By implementing the best practices outlined in this article, you can improve how you manage user expectations and limit their frustration. And of course, take a look at our examples for more context as to how that looks.
Remember, the right status page tool can make all the difference in how your business is perceived during high-stress periods. A bad status page will only hamper your efficiency as you field user complaints.
Try Instatus today and see how it seamlessly fits into your existing incident management and customer support workflows.
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