Julian Canlas
Julian Canlas

Founder of the SEO content marketing agency, Embarque.
julian@embarque.io @jic94

How Online SaaS Tools Can Improve Your Business Growth?

The software-as-a-service or SaaS model is becoming increasingly popular in the business world. This is because it is an innovative service that reduces your IT expenditure by more than 15%. No installation, maintenance, or configuration of the software is required as well.

It’s a cloud-based system that you can utilize for a fixed period and fee. And once that period is over, you must renew the deal to keep enjoying the software’s benefits.

In this article, we will highlight the top benefits of SaaS for businesses. Please read below to learn how this incredible technology can help your company blossom in no time.

Easy to Use and Powerful Capabilities

SaaS tools require a trivial amount of learning because they are highly user-friendly. In most cases, the layouts are simple that enable you to complete most tasks quickly and efficiently. Besides, there are no complex series of steps.

At the same time, SaaS tools can provide powerful analytics to help you understand why customers are using your product. For instance, Churnkey is a powerful offboarding tool that can help decrease churn and increase retention through offboarding tactics. At the same time, it can also help you shave hours previously spent on executing cohort analysis and crunching numbers to improve the aforementioned metrics.

The best thing about most online SaaS tools is that they come with free trials of full versions. This means you can see whether your desired software is capable of fulfilling your business needs or not. If the program shows some shortcomings, you can quickly move on to a better alternative without wasting your time and resources on an inferior tool.

Get Insights Not Provided by Various Platforms

In addition, various SaaS tools can help jumpstart growth by providing insights and analytics that are not provided by various platforms. There is already a very lively Shopify apps ecosystem that allows eCommerce sellers to take their growth to the next level.

For instance, Newclick can create and schedule promotional banners and sales and marketing copy through artificial intelligence.

Flick has disrupted social media marketing by providing competition metrics that have allowed businesses to do effective hashtag research on Instagram. Ahrefs has bootstrapped their SEO platform to 8 figures by helping websites scale significantly growth through SEO using proprietary volume and competition estimations on various queries.

If you have an idea of what types of insights and data you want to get that the platform you’re using does not readily provide, just look for tools through a simple Google Search, and you’ll be surprised by how there are SaaS tools that fit your needs.

Highly Affordable

As mentioned earlier, SaaS technology can cut down your business costs for a variety of reasons. For example, it eliminates the software purchase and installation costs. For instance, a no-code tool like ChipBot allows you to include video popups and smart knowledge bases for a fraction of the cost of hiring a developer, and installing is as easy as copy and pasting a code snippet into your domain.

There are also no ongoing maintenance costs as SaaS is virtually maintenance-free. The pay-as-you-need model of SaaS is a huge money saver as well because you only pay for the tool you are using without wasting money on unwanted or unused applications.

The cost-efficiency of SaaS tools makes them highly valuable for small businesses too. As you know, small companies or startups can’t typically afford high-end software due to limited budgets. SaaS eliminates this obstacle through its subscription-based nature, making this technology affordable for companies of all types and sizes.

Matchless Flexibility and Accessibility

Because vendors like Instatus externally host these tools, users have the freedom to change their usage plans without giving prior notice. In addition, SaaS applications are cloud-based, which means you can access them from anywhere in the world – a reliable internet connection is a must, though.

This is a handy feature if your company relies on a work-from-home model or has offices at multiple sites.

Stress-Free Management

The third advantage on our list of SaaS business model benefits!

SaaS applications take the stress out of your life because when upgrading to this model, the required IT infrastructure is managed by your SaaS vendor. Hardware maintenance is not a factor, and you don't have to choose which OS is ideal for running a specific application. 

Your SaaS vendor will handle all this stuff so you can solely focus on your business growth.

Automatic Updates and Upgrades

Traditional software updates can be tedious and expensive. Compatibility issues due to version differences between employees are another major worry in customary software upgrades. Fortunately, SaaS business tools have no such problems as the users always log into the latest versions of their applications. 

For example, Trello is a popular SaaS application that makes project management more efficient. This platform does not require to be updated, and even hosts a growing list of powerups (i.e., plugins) that make the platform even more powerful.

Supreme Reliability

SaaS based tools can almost always be trusted to work well. Most SaaS applications are available 99.9% of the time, enabling you to manage your business operations without any disruptions. In addition, SaaS solutions provide automated data backup and recovery, saving you the hassle of performing data backups on a daily, weekly, or monthly basis.

The effort saved here can be channelled to improve employee focus and productivity, ultimately leading to improved business performance.

Simple Implementation and Deployment

Traditional software can take between a few weeks and several months to implement and deploy. This slows down your business growth and fills your life with stress as well. On the other hand, the implementation and deployment of enterprise SaaS tools is a breeze.

You don’t need powerful computers, and professional assistance isn’t a factor as well. There is also no need to enable special software tools. Just connect your device to the internet, open your favorite web browser, and you are good to go.

Complete Data Safety

Data safety is a top priority for SaaS vendors. Since everything is managed online, SaaS vendors invest heavily in building strict security and safety parameters. Their deep knowledge and expertise for developing secure applications are the main reasons 68% of organizations run mostly or entirely on SaaS, according to 2019 Blissfully survey.

To check the security standards of a SaaS tool, look for something called SOC 2. It’s a certification that shows your SaaS vendor is capable of effectively protecting your data.

Bottom Line

These were the top benefits of SaaS business model. By using cloud technology, SaaS has eliminated the need for software installation and maintenance, which is why many claim it to be the future of enterprise applications.

In fact, plenty of enterprises have already shifted to SaaS software tools because they offer lower costs, easy upgrades, and higher flexibility. Moreover, automatic backups, high security, and seamless deployment mean the SaaS model provides an excellent opportunity for your business to grow and achieve higher revenues.

Need more information on how SaaS work tools can help your business scale? Please don’t hesitate to contact us.

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