Need unplanned outage notification templates for critical situations outside scheduled maintenance? Your emergency response during these times needs to be consistent, scaled up and effective.
In this article, you'll learn:
The ALERT acronym is a good framework to base your response plan out of. This includes key components of a well-crafted alert message template.
Server outages outside the scheduled time will lead to a lot of enquiries that can quickly become overwhelming if you don't handle your communication at scale. Here are key components to create a robust incident communication plan.
Effective emergency response requires co-operation and coordination between marketing and dev teams. Have incident coordinators to relay information between teams. Meanwhile, your incident communication plan should be omnichannel to reach the maximum number of users possible. The minor downside to an expansive digital presence is having enquiring customers that care about whether your product is working or not. Here's a checklist for a well-coordinated emergency communications plan.
For your outage alerts, effective communication is a must. Templates are important to manage a deluge of customers asking why your services are down at the same time outside scheduled maintenance. This is the only time, in which you don't want your engagement analytics on social media to be high and filled with negative feedback due to poor communications. Here are emergency notification templates that follow the ALERT framework.
Subject: Unplanned server outage. Quickly fixing the issue.
Hi first name, Our services are currently down for many users. We're working on quickly fixing this issue. Meanwhile, have a look at our status page to see our latest updates: Instatus link We'll send you another email when it's fixed. Apologies for the inconvenience.
I hope you're well. We're having some unplanned server downtime issues, and it's affecting you and many other users. We're working hard on quickly resolving this issue.
Please kindly visit our status page for updates:
I'll send you an email once this has been fixed.
We're really sorry for the inconvenience.
Currently facing server issues, but we're working on it ASAP. Here's a link to our status page to check our updates: Instatus link
Unbounce published a nice unplanned downtime blog post.
With these tips, you should be able to craft an emergency communications plan to effectively inform your users of the unplanned outage, whilst keeping your communications manageable and consistent across the board.
When things go south, you shouldn't hide from your customers.
Concerning enquiries regarding downtime are an indication that your tool is affecting your customers' everyday lives.
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